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Hypernormalisation = Word invented Alexei Yurchak. Pretending is accepted as normal and the fake reality as real.

“When reason, common sense, and decency are assaulted often enough, then personality is crippled, and human intelligence disintegrates or is warped. The barrier between truth and lies is effectively destroyed Schooled in such a climate, fearful and deprived of any intellectual initiative, Homo Sovieticus could never be more than a mouthpiece for the party’s ideas and slogans, not so much a human being then, as a receptacle to be emptied and filled as party policy dictated.” (Ellis 1998, 208)